“The Extreme Distribution of Online Reviews”, with Oded Netzer and Florian Stahl.
Research in Progress
“Tell Me Who Your Brands Are and I Tell You Who You Vote For”, with Oded Netzer and Florian Stahl.
“Discrepancies in Consumer Reviews: Looking Beyond Numerical Ratings of Reviews”, with Florian Stahl.
“The Relevance of Consumer Reviews in Different Stages of the Purchase Process”, with Oded Netzer and Florian Stahl (Data awarded by the Wharton Customer Analytics Initiative).
“Deriving Consumer Personas Based on Twitter Followerships”.
“The Relation of Brand Value and Social Structures of Brand Communities”, with Oded Netzer.