PUBLICATIONS

  • Schoenmueller, V., Netzer, O., & Stahl, F. (2020). The Polarity of Online Reviews: Prevalence, Drivers and Implications. Journal of Marketing Research, 57(5), 853-877.
    • Finalist, 2019 Paul E. Green Best Paper Award

 

WORKING PAPERS AND PAPERS UNDER REVIEW

  • Schoenmueller, Netzer, and Stahl. “Polarized America: From Political Partisanship to Preference Partisanship”, with Oded Netzer and Florian Stahl (under 3rd round review at Marketing Science).
  • Schoenmueller, Johar, and Blanchard. “Identifying and Predicting Fake-news Sharers: Beyond Demographics and Ideology”, with Gita Johar and Simon Blanchard (working paper).
  • Schoenmueller, Libai, and Kogan. “The Rise and Fall of Influencers: Evidence from Social Trading”, with Barak Libai and Shimon Kogan (working paper).

 

WORK IN PROGRESS

  • “The “Oracles” of Online Reviews”, with Yael Karlinsky.
  • “Using Consumer Faces to Understand Brand Preferences”, with Jacob Goldenberg, Jochen Hartmann, Oded Netzer, and Yonat Zwebner.
  • “Discrepancies between Numerical Ratings and Textual Reviews”, with Lan Luo and Oded Netzer.
  • “Brand Echo Chambers“, with Arvin Moazemi and Oded Netzer.