Manuscripts in Preparation/under Review or Revision

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• “The Polarity of Online Reviews: Prevalence, Drivers and Implications", with Oded Netzer and Florian Stahl (Journal of Marketing Research).​

• “Polarized America: Going Beyond Political Partisanship to Preference Partisanship Via Social Media”, with Oded Netzer and Florian Stahl (under review)

• “Fake News Sharers and News Fact-Checkers: Profiling and Targeting Beyond Demographics and Ideology”, with Gita Johar and Simon Blanchard (under review).

Research in Progress

• “The Relevance of Consumer Reviews in Different Stages of the Purchase Process”, with Oded Netzer and Florian Stahl (Data awarded by the Wharton Customer Analytics Initiative).

•  “The Rise and Fall of Gurus”, with Barak Libai and Shimon Kogan.